Serenity

Strategy

Strategy starts from three basic principles: Effective strategy is created by those tasked with implementing it. Hefty strategy documents written by external experts tend to gather dust on shelves. The process of creating the strategy is more valuable than the final strategy The best strategies address very specific questions and are lean, flexible and are…

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Training and Mentoring

Creative people in the creative industries are constantly reminded that they need to be “more businesslike , more  creative and more innovative.” Usually the people doing the reminding are people with jobs who do not understand the specifics of the creative industries, have never taken a risk, and have never created anything of their own…

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