Culturally Creative or Creatively Cultural? What the hell are we talking about?!

I’m sorry, you say I’m doing what?

For artists, arts policy makers, politicians, strategists, consultants, entrepreneurs, CEOs and, well, mostly artists “the world is in a terrible state of chassis”, as Sean O’Casey wrote. (“Chassis” meaning “chaos’ for those of us not familiar with his work). Time was you could talk about Arts and Culture (nearly always with capital letters) and everybody – including you – knew what you meant. It’s why the Irish Arts Act lists what can be considered as art with great confidence and only included cinema in its second iteration. It made life easy for the funding agencies that were brought into existence to protect and develop The Arts (because we all knew what art was) and allowed us to quietly divide the society between the cultured (those who appreciated The Arts) and the uncultured (those who did not).  Alas, all has changed, a terrible beauty has been born, as Yeats would say.

We now have to contend with arts, culture (no capital letters), heritage, co-creation, prosumers (yes its a word), creative, industry, imagination, creative industries, culture and cultural industries, Culture 3.0, and of course the ongoing manichean struggle between intrinsic and instrumental value.  It ain’t easy.

So, with the Irish Government’s  first ever cultural policy – Culture2025 – in the pipeline I thought I’d try to tease out some of the key terms that are going to get thrown around in the forthcoming debate. It’s important that we all agree on the meaning of the words we use in this debate and how they relate to each other or we’re in danger of leaving the table with very different expectations. Agreeing on the meaning of what we’re saying is the first step toward strategic alignment – that magical state where everybody works together toward the same goal.

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