What Google Adwords tells us about our Audience

People who use Google Search already know what they’re looking for. So how many people are looking for theatre? I was working on a digital marketing strategy for a client recently and we decided to ask Google Keyword Planner how many people search for theatre in Ireland. If we knew that we’d get a sense of the level of interest in theatre among the Google using population – which is a lot of people. So here’s the monthly average figures: 720 people a month search for theatre, 590 search for drama and 120 search for plays. You can look at this in two ways: a) not a lot of people are searching for theatre, or b) people don’t use that generic term when they search because they have a much clearer sense of what they want. So we asked some more questions….. Continue reading What Google Adwords tells us about our Audience