I was having a conversation recently with a colleague about organisational strategy and culture. We were comparing our experiences with, and approaches to, various clients. My colleague works primarily from a communications perspective, analysing how organisatins communicate internally and how they manage their external or PR functions.
The conversation began to focus on the nature of the stories we tell, both within organisations and the stories we tell to present ourselves and our organisation to the wider world. We did a lot of name dropping in the course of that coffee, invoking the remarkable body of academic work on the function of stories within organisations by Professor Yiannis Gabriel, and of course we had to talk about Campbell and the notion of the Heroes Journey.
Its been my experience, working in the culture sector, that some clients get very excited when the business tools are deployed. The BCG Box, the Blue Ocean Graph, The SWOT and PESTLE, Weisbord’s Six Box Model etc. etc. However, I have found a healthy suspicion toward these tools with some business clients and students, a sense that a rational approach alone will not deliver the necessary insights.
So I developed the Story Box. Because clients love a good Box. Its proven to be a really insightful, useful and popular tool. And here it is:
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