We hate to admit that some stuff is simply beyond our control. We also don’t like thinking that what we do is elitest, or of genuine interest to very few people. The unfortunate – mathematical – truth is that so long as what we do is deemed or perceived to be new, complex or innovative, (a word much misused in the arts in my opinion) then we will only ever attract a small number of people. Why is that?
Continue reading So why aren’t they coming to see my work? Audience development and the Law of Diffusion
Consultant - Arts, Culture and Creative Industries 